We receive your initial inquiry either via online or phone call and route your request to one of our experienced sales consultants for further assistance.

Our consultants review your initial inquiry and engage in a one-on-one dialogue with you to learn more about your process and equipment needs. This includes discussing your budget, product type, current production methods, and production goals.

Erika Record Baking Equipment also encourages equipment testing during the sales process. Our solutions-driven mission ensures that we always steer bakers towards the right piece of equipment (even when that means directing them towards a competing piece of equipment that is better suited for their needs.)

We offer both in-person demonstrations at the Baker’s Lab as well as virtual demonstrations. Regardless of the method, the demonstration process is supervised by our on-staff technical baker who provides greater insight into the demonstration process as well as your current production methods.

We make every effort to accommodate the unique needs of our clients and are dedicated to ensuring your purchase is simple and worry-free, without any hesitations or regrets. This includes clearly outlining our terms of purchase, providing written quotations, answering your questions, and aligning you with financing partners who can help secure your purchase. This is in addition to our mandatory equipment demonstration process which precedes any sale.