Who is Erika Baking Equipment?

Erika Baking Equipment is a commercial bakery equipment distributor that helps bakers, chocolatiers, pastry chefs, and food production operations choose equipment that fits their products, process, space, and growth goals. The team supports customers with equipment guidance, technical advice, demonstrations, parts, service, and long-term production support.

How long has Erika Baking Equipment been in business?

Erika Baking Equipment was founded in 1991 and has supported professional bakers for more than three decades. The company began with its flagship Erika divider rounders and expanded over time to offer a broader range of commercial bakery equipment, equipment repair, demonstrations, technical support, and customer service.

Where is Erika Baking Equipment located?

Erika Baking Equipment is located in West Caldwell, New Jersey. In 2020, the company moved from its former Clifton, New Jersey location to a larger facility in West Caldwell to better support customers with commercial bakery equipment sales, demonstrations, parts, service, and technical support.

What is the Baker’s Lab?

The Baker’s Lab is Erika Baking Equipment’s showroom and test bakery. It gives customers a hands-on environment to explore commercial bakery equipment, test recipes, compare production methods, and see how equipment performs before purchasing. For many bakeries, the Baker’s Lab helps validate production questions around dough handling, texture, bake quality, output, labor savings, and scalability.

How does Erika help customers choose the right bakery equipment?

Erika uses a customer-centered purchasing process built around discovery, education, testing, and support. Consultants take time to understand each customer’s product type, production method, budget, space, labor needs, and growth goals before recommending commercial bakery equipment. Customers can also participate in hands-on or virtual equipment demonstrations, including testing at the Baker’s Lab when appropriate.

What makes Erika different from other bakery equipment distributors?

Erika Baking Equipment is more than a bakery equipment distributor. The team includes people with practical baking knowledge, technical equipment experience, and a long-standing commitment to customer support. Erika helps customers think through recipe needs, production goals, workflow, labor, service, parts, equipment financing, and long-term growth.

What happens after purchasing equipment from Erika?

Purchasing equipment from Erika is the beginning of a long-term relationship. After the sale, Erika supports customers with technical support and equipment repair, replacement parts, troubleshooting, equipment training, preventive maintenance guidance, and warranty coverage and return policy information when applicable.

ABOUT US We Are Bakers
Equipping Bakers

Erika Baking Equipment exhibiting commercial bakery equipment at IBIE, the International Baking Industry Exposition.

Erika Baking Equipment team photo from 2022, representing the people behind the company’s commercial bakery equipment guidance, service, and support.

our history Discover our story and learn how it all began

Since 1991, Erika Baking Equipment, formerly known as Erika Record Baking Equipment and often recognized by the Erika Record name, has been dedicated to enabling and empowering bakers and the business of baking.

1991

Erika Baking Equipment is established by Max Oehler. The company initially began by selling our flagship, Erika Record divider/rounders. Our offerings would quickly expand to include other lines of equipment and services such as equipment repair.

2005

In 2005, Erika Baking Equipment moved to its Clifton, New Jersey facility, expanding its ability to support bakers with commercial bakery equipment sales, service, parts, demonstrations, and technical support.

The Baker’s Lab sign at Erika Baking Equipment, representing the company’s showroom and test bakery for equipment demonstrations.

2012

Erika Baking Equipment opens a fully functional showroom and test bakery in its auxiliary building. Known as the Baker’s Lab, this space gives customers a hands-on environment to explore, test, and learn about commercial bakery equipment before purchasing.

2015

In 2015, ownership of Erika Baking Equipment transitioned to Daniel DaRocha, who became company president and continued Erika’s commitment to helping bakers choose the right commercial bakery equipment, service, parts, and production support.

2020

In 2020, Erika Baking Equipment began a new chapter by moving from its former Clifton, New Jersey location to a larger facility in West Caldwell, New Jersey. The expanded space strengthened Erika’s ability to support retail, wholesale, industrial, and commissary bakeries with commercial bakery equipment demonstrations, service, parts, technical support, and hands-on guidance.

2025

Erika Baking Equipment completes a brand evolution and website relaunch, strengthening its digital presence while honoring the company’s Erika Record legacy. The refreshed brand reflects Erika’s continued commitment to helping retail, in-store, wholesale, industrial, and commissary bakeries choose the right commercial bakery equipment, service, parts, and production support.

Integrity, Trust & Empathy
Are Ingredients That Empower Bakers.

Our customer-centric philosophy emphasizes honesty, integrity, and long-term relationships. This is further proof of our commitment to being a trusted partner dedicated to empowering bakers of all sizes to achieve their goals.

Professional bakers working near commercial bakery ovens, representing Erika Baking Equipment’s trust, integrity, and hands-on bakery equipment expertise.

Relationships

We value building long-lasting connections with our clients, treating every partnership as the foundation for mutual success in the baking industry.

Trust

With over 100 years of combined experience, our team ensures you can rely on us for industry-leading expertise and support, every step of the way.

Integrity

We are committed to providing honest, reliable, and high-quality equipment solutions that meet the unique needs of your business.

Service

From personalized consultations to ongoing technical support, we are dedicated to delivering exceptional service that exceeds your expectations.

Purchasing Process A customer-centric purchasing process

Since 1991, our dedicated and experienced team has provided a customer-centered approach to bakery equipment sales. This includes hands-on and virtual demonstrations, technical support, maintaining a comprehensive spare parts inventory, and delivering exceptional customer service both during and after the sales process. When purchasing equipment with Erika Baking Equipment, you can expect the following:

Inquiries

We receive your initial inquiry either via online or phone call and route your request to one of our experienced sales consultants for further assistance.

detailed discovery discussions

Our consultants review your initial inquiry and engage in a one-on-one dialogue with you to learn more about your process and equipment needs. This includes discussing your budget, product type, current production methods, and production goals.

hands-on & virtual equipment testing

Erika Baking Equipment also encourages equipment testing during the sales process. Our solutions-driven mission ensures that we always steer bakers towards the right piece of equipment (even when that means directing them towards a competing piece of equipment that is better suited for their needs.)

We offer both in-person demonstrations at the Baker’s Lab as well as virtual demonstrations. Regardless of the method, the demonstration process is supervised by our on-staff technical baker who provides greater insight into the demonstration process as well as your current production methods.

transparent & supportive purchasing

We make every effort to accommodate the unique needs of our clients and are dedicated to ensuring your purchase is simple and worry-free, without any hesitations or regrets. This includes clearly outlining our terms of purchase, providing written quotations, answering your questions, and aligning you with financing partners who can help secure your purchase. This is in addition to our mandatory equipment demonstration process which precedes any sale.

extensive post-purchase technical support

We understand that your purchase with Erika Baking Equipment is just the beginning of our relationship. We aim to provide exceptional customer service both during and after the sales process.

Our industry-leading technical support team includes:

Experienced, highly knowledgeable technicians
Parts & spares inventory
Remanufacturing operations
Troubleshooting via video conferences

warranty services

New equipment purchases from Erika Baking Equipment always include parts and labor warranty. These warranty terms are outlined in your quote.

Frequently Asked Questions Common Questions About Erika Baking Equipment

Learn more about the people, history, values, and hands-on support behind Erika Baking Equipment. Since 1991, Erika has helped bakers, chocolatiers, pastry chefs, retail bakeries, wholesale bakeries, industrial bakeries, and commissary operations choose equipment, solve production challenges, and grow with confidence.

Was Erika Baking Equipment formerly known as Erika Record?: Yes. Erika Baking Equipment was formerly known as Erika Record Baking Equipment and is still often recognized by the Erika Record name. Erika Record is also closely associated with the company’s long-standing divider rounder legacy.

The modern Erika Baking Equipment name reflects the company’s broader role as a commercial bakery equipment distributor while honoring the Erika Record history that many bakers already know and trust.
Who is Erika Baking Equipment?: Erika Baking Equipment is a commercial bakery equipment distributor that helps bakers, chocolatiers, pastry chefs, and food production operations choose equipment that fits their products, process, space, and growth goals. Our team supports customers with equipment guidance, technical advice, demonstrations, parts, service, and long-term production support.

We serve retail bakeries, wholesale bakeries, industrial bakeries, commissary operations, in-store bakeries, pastry producers, chocolatiers, and other food businesses that need reliable bakery equipment and practical guidance from people who understand baking.
How long has Erika Baking Equipment been in business?: Erika Baking Equipment was founded in 1991 and has supported professional bakers for more than three decades. The company began with its flagship Erika divider rounders and expanded over time to offer a broader range of commercial bakery equipment, equipment repair, demonstrations, technical support, and customer service.

Today, Erika continues to help bakeries choose the right equipment for retail, wholesale, industrial, and commissary production environments.
Where is Erika Baking Equipment located?: Erika Baking Equipment is located in West Caldwell, New Jersey. In 2020, the company moved from its former Clifton, New Jersey location to a larger facility in West Caldwell to better support customers with commercial bakery equipment sales, demonstrations, parts, service, and technical support.

The expanded facility helps Erika serve bakeries across North America while maintaining a hands-on, relationship-driven approach to equipment guidance.
What is the Baker’s Lab?: The Baker’s Lab is Erika Baking Equipment’s showroom and test bakery. It gives customers a hands-on environment to explore commercial bakery equipment, test recipes, compare production methods, and see how equipment performs before purchasing.

For many bakeries, the Baker’s Lab helps validate important production questions around dough handling, texture, bake quality, output, labor savings, and scalability.
How does Erika help customers choose the right bakery equipment?: Erika uses a customer-centered purchasing process built around discovery, education, testing, and support. Our consultants take time to understand each customer’s product type, production method, budget, space, labor needs, and growth goals before recommending commercial bakery equipment.

Customers can also participate in hands-on or virtual equipment demonstrations, including testing at the Baker’s Lab when appropriate. This helps bakeries make confident equipment decisions before committing to a purchase.
What makes Erika different from other bakery equipment distributors?: Erika Baking Equipment is more than a bakery equipment distributor. Our team includes people with practical baking knowledge, technical equipment experience, and a long-standing commitment to customer support. We help customers think through recipe needs, production goals, workflow, labor, service, parts, equipment financing, and long-term growth.

Erika’s approach is built on integrity, trust, empathy, and long-term relationships. Our goal is not just to sell a machine, but to help bakers choose equipment that supports their craft and business over time.
What happens after purchasing equipment from Erika?: Purchasing equipment from Erika is the beginning of a long-term relationship. After the sale, Erika supports customers with technical support and equipment repair, replacement parts, troubleshooting, equipment training, preventive maintenance guidance, and warranty coverage and return policy information when applicable.

This ongoing support helps bakeries reduce downtime, keep production moving, and get more value from their equipment investment.