Erika Record LLC is a commercial bakery equipment company headquartered in New Jersey. We publicly operate under the Erika Baking Equipment brand.

Erika Record LLC
190 Fairfield Avenue
West Caldwell, NJ 07006
Phone: 973-614-8500
Email: sales@erikarecord.com
Website: https://erikarecord.com/

We may collect personal information and business information in several ways.

Information You Provide to Us

You may provide information when you:

• Submit a contact form
• Request a quote
• Ask about equipment, parts, service, support, or repairs
• Submit a financing inquiry
• Contact us by phone, email, mail, or online form
• Register for or attend an event, demonstration, training, trade show, or open house
• Communicate with our sales, support, service, administrative, or management teams
• Provide documents, photos, videos, invoices, service records, purchase records, or other materials

This information may include:

• Name
• Company name
• Job title or role
• Email address
• Phone number
• Mailing or business address
• Equipment interests
• Product, service, support, or repair needs
• Quote request details
• Financing inquiry information
• Payment or billing-related information
• Business records, purchase records, service records, or transaction details
• Information included in messages, attachments, uploaded files, photos, videos, or other communications

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information through cookies, pixels, tags, analytics tools, advertising technologies, server logs, and similar technologies.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring pages
• Date and time of visit
• Approximate location derived from IP address
• Website interactions
• Form activity
• Advertising or campaign interactions
• Cookie identifiers or similar online identifiers

We may use these technologies to operate the website, understand website performance, improve user experience, measure marketing effectiveness, support advertising, and help protect our website and business systems.

Phone Calls and Call Recordings

When you call us, we may collect your phone number, call details, voicemail messages, and information discussed during the call. Calls may be recorded or monitored for quality assurance, training, documentation, customer service, dispute resolution, or business recordkeeping purposes.

If you do not wish to be recorded, please let us know during the call where possible.

Events, Trade Shows, Demonstrations, and In-Person Activities

If you attend an Erika Baking Equipment event, trade show booth, demonstration, training, open house, facility visit, or similar in-person activity, we may collect information you provide during the event, including contact details, business card information, equipment interests, photos, videos, or notes from conversations.

We may also take photographs or video recordings at events for business, marketing, training, educational, or promotional purposes. We may provide notice through event signage, registration materials, verbal announcements, or other communications. Event notices may state that photography or video recording is taking place. If you prefer not to be photographed or recorded, please notify an Erika Baking Equipment representative when possible.

For featured interviews, testimonials, case studies, or other prominent uses of your name, image, voice, company, or likeness, we may request a separate written release or authorization.

Financing and Payment Information

If you submit a financing inquiry, some information may be submitted to or processed by third-party financing partners or platforms. Those partners may collect additional information needed to evaluate financing requests, and their handling of that information may be governed by their own privacy notices, terms, and practices.

Payments may be processed by third-party payment processors. Payment processors may collect and process payment information according to their own privacy and security practices. We do not recommend submitting credit card numbers, bank account details, Social Security numbers, tax identification numbers, or other sensitive payment or financial information through general website contact forms unless specifically instructed by Erika Baking Equipment through an appropriate secure process.

Confidential Business Information

Because we work with bakeries, food manufacturers, confectioners, and other production businesses, you may sometimes share sensitive business information with us. This may include equipment layouts, production photos, videos, formulas, recipes, product concepts, invoices, purchase records, service records, facility information, operational details, or other confidential business materials.

Please do not submit confidential recipes, proprietary formulas, trade secrets, or sensitive business information through general website forms unless requested by Erika Baking Equipment or covered by an appropriate confidentiality agreement.

In some cases, Erika Baking Equipment may enter into a nondisclosure agreement or other confidentiality arrangement before reviewing sensitive recipe, production, or business information.

We may use personal information and business information to:

• Respond to inquiries
• Provide quotes, product information, equipment recommendations, and sales support
• Process support, service, repair, troubleshooting, or parts inquiries
• Communicate about financing options or route financing inquiries
• Process payments and maintain transaction records
• Manage customer, prospect, vendor, and partner relationships
• Send newsletters, product updates, event information, marketing emails, or other business communications
• Schedule demonstrations, meetings, consultations, events, or service-related activities
• Improve our website, content, forms, products, services, and customer experience
• Analyze website traffic, user behavior, advertising performance, and marketing effectiveness
• Deliver, measure, or improve advertising and remarketing
• Maintain business records
• Protect our website, systems, employees, customers, and business operations
• Detect, prevent, or respond to fraud, misuse, security incidents, or legal claims
• Comply with legal, regulatory, contractual, tax, accounting, insurance, or recordkeeping obligations
• Enforce agreements and resolve disputes

If you submit a form, request information, provide your contact details, or otherwise communicate with us, we may use your information to respond to your inquiry and send business-related communications.

Where notice is provided, we may also add your contact information to our email marketing or newsletter list. Marketing emails may include information about bakery equipment, product updates, events, demonstrations, industry resources, company news, or related business topics.

Our marketing emails will include an unsubscribe option where required. You may unsubscribe from marketing emails by following the unsubscribe instructions in the email or by contacting us at [sales@erikarecord.com](mailto:sales@erikarecord.com).

Even if you unsubscribe from marketing emails, we may still send non-marketing communications, such as messages related to quotes, transactions, service requests, support inquiries, repairs, financing inquiries, business records, or other direct business communications.

We may use cookies, pixels, tags, analytics tools, advertising technologies, social media platform tools, embedded media, heatmaps, session recordings, live chat tools, behavior analytics, and similar technologies.

These technologies may be used to:

• Operate and secure the website
• Remember preferences
• Understand how visitors use the website
• Measure traffic and performance
• Improve page content and user experience
• Understand form activity and conversion paths
• Measure advertising and marketing performance
• Deliver, personalize, or improve advertising
• Support remarketing or retargeting to website visitors
• Understand interactions with embedded videos or third-party media
• Identify technical issues or website usability concerns

You can manage cookies through your browser settings and, where available, through any cookie consent or preference tool provided on our website. We may provide additional cookie information or a separate Cookie Policy in the future.

Please note that disabling cookies or similar technologies may affect how some parts of the website function.

We do not sell personal information for money.

However, we may use cookies, pixels, analytics tools, advertising platforms, social media platform tools, remarketing technologies, and similar technologies to understand website activity, measure marketing performance, and deliver or improve advertising.

Some privacy laws may treat certain advertising, analytics, remarketing, or platform-based tracking activities as a “sale,” “sharing,” “targeted advertising,” or similar term, even when no money is exchanged for personal information.

Where required by applicable law, you may have the right to opt out of certain targeted advertising, sale, sharing, or profiling activities. You may contact us at sales@erikarecord.com to ask about available opt-out options.

Where applicable law requires us to recognize certain browser-based or universal opt-out preference signals, we will work to respond to those signals as required.

We may disclose personal information and business information to third parties in the following categories:

• Website, hosting, and form providers
• Customer relationship management, enterprise resource planning, and business operations systems
• Email, newsletter, and communication service providers
• Payment processors
• Financing partners or financing platforms
• Analytics, advertising, and marketing service providers
• Social media and digital advertising platforms
• Phone, call routing, voicemail, and call recording providers
• Cloud storage, email, file storage, productivity, and IT providers
• Security, fraud prevention, and system monitoring providers
• Shipping, logistics, freight, or delivery providers
• Equipment manufacturers, suppliers, service providers, or business partners when needed to respond to an inquiry, provide support, process a request, or coordinate a project
• Professional advisors, including attorneys, accountants, consultants, insurers, or auditors
• Government authorities, regulators, courts, law enforcement, or other parties where required or permitted by law
• Parties involved in a business transaction, such as a merger, sale, financing, restructuring, acquisition, or transfer of business assets

We may also disclose information when we believe it is necessary to protect our rights, property, personnel, customers, website, systems, business operations, or legal interests.

We use third-party service providers and internal business systems to help us operate our website, manage inquiries, maintain customer and prospect records, send communications, process payments, support financing inquiries, analyze website performance, protect our systems, and maintain business records.

We may store business records in cloud-based systems, email systems, local servers, local computers, and other internal business systems. We use reasonable administrative, technical, and organizational measures designed to protect information, but no method of transmission or storage is completely secure.

Our website may include links to third-party websites, platforms, videos, maps, social media pages, financing platforms, payment processors, or other third-party content.

We are not responsible for the privacy practices, security practices, or content of third-party websites or platforms. If you interact with third-party services, their own privacy policies and terms may apply.

We use reasonable safeguards designed to protect personal information and business information from unauthorized access, use, disclosure, alteration, or destruction.

However, no website, system, email transmission, phone system, storage method, or internet-based communication can be guaranteed to be completely secure. You should use care when deciding what information to submit through website forms, email, or other communication channels.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, provide support, process transactions, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, protect our business, maintain unsubscribe or suppression records, and support ongoing customer, prospect, vendor, or partner relationships.

Retention periods may vary depending on the type of information, the purpose for which it was collected, legal or contractual requirements, operational needs, and our recordkeeping practices.

Depending on where you live and the laws that apply, you may have certain privacy rights regarding your personal information. These rights may include the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Request a copy of certain information
• Opt out of marketing emails
• Opt out of certain targeted advertising, sale, sharing, or profiling activities where applicable
• Appeal or challenge certain privacy-related decisions where required by law

To make a privacy request, contact us using the information below:

Erika Record LLC
190 Fairfield Avenue
West Caldwell, NJ 07006
Email: sales@erikarecord.com
Phone: 973-614-8500

We may need to verify your identity or authority before responding to a request. We may also retain certain information where permitted or required for legal, security, transaction, dispute-resolution, recordkeeping, compliance, or legitimate business purposes.

If you are an authorized agent submitting a request on behalf of someone else, we may require proof of your authorization and may need to verify the identity of the person whose information is involved.

Our website and business operations are operated from the United States.

If you access our website or communicate with us from outside the United States, including from Canada, the European Union, the United Kingdom, or other locations, your information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

Privacy laws in these countries may differ from the laws in your location. Depending on where you live, you may have certain rights regarding your personal information. You may contact us at sales@erikarecord.com with privacy-related questions or requests.

Our website and services are intended for business and professional users. They are not directed to children under 13.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

We may update this Privacy Policy from time to time. When we update the Policy, we will revise the “Last Updated” date above.

Your continued use of our website or continued communication with us after an updated Privacy Policy is posted means that you acknowledge the updated Policy.

If you have questions about this Privacy Policy, need help accessing or updating your information, want to opt out of certain communications, or wish to make a privacy-related request, please contact us:

Erika Record LLC
Publicly known as Erika Baking Equipment
190 Fairfield Avenue
West Caldwell, NJ 07006
Phone: 973-614-8500
Email: sales@erikarecord.com