Thanks for Joining Us!
Welcome to the inaugural edition of Proofed, a newsletter for bakers. Each installment we’ll give you a collection of the things that have peaked our team’s interest.
A lot of articles cross our workbench each month, here are a few that we think are worthy of a click!
Whether your specialty is bread, pastries, or other confections; bakers can appreciate the level of skill it took Christine McConnel (baker and author of “Deceptive Desserts”) to create this stunning masterpiece of a gingerbread castle.
Here’s a quick look at what our team is reading!
The Thank You Economy
Written by Gary Vaynerchuck, “The Thank You Economy” highlights the rising customer demand for honesty, authenticity, originality, creativity and good intent and how this internet driven economy needs to be faced with a real care for customer service and a high level of appreciation and gratitude for each and every customer. This is a great read for any business owner!
Why We Recommend It
“‘The Thank You Economy’ encompasses the type of business philosophy I wholeheartedly believe in. It is about providing value up front and center before ever asking for anything in return.”
– Daniel DaRocha
President | Erika Record Baking Equipment
P.S. Dan handed out copies of this book to each employee here at Erika Record.
Whether it’s bread, cakes, cookies or donuts, we couldn’t help but catch a craving after looking at these delectable Instagram posts!
Skills were on full display this holiday season at La Tabatier with this Christmas Tree French Macaron cake. For more follow @la_tabatiere on Instagram.
Are you a baker with something that’s Insta CRAVE worthy? We’d love to feature your delectable treat. Here’s how:
1. If you haven’t already, make sure you’re following @erbaking on Instagram
2. Tag us on a photo that you think really captures the CRAVE for an opportunity to be featured in the next edition of Proofed!
Did you know our team regularly produces videos in a series we like to call Baker’s Insight? These videos showcase production of various baked goods featuring our talented team of bakers!
Recently we had the unique opportunity of filming with Rachel Crampsey, owner of Montclair Bread. In this episode, Rachel gives an inside look at how she makes some of her most highly sought after donuts.
Did you know we offer awesome equipment to help make life in the bakery easier? Whether it is bread, cookies or some other confectionery delight, we have a bakery equipment solution that can make a difference!